Murari Nuttz & Dry Fruits is a premium dry fruit brand committed to delivering top-quality, healthy snacking options. With a vision to grow digitally and enhance their presence in both online and offline markets, Murari Nuttz partnered with Eyelash Technologies for a full-scale branding and digital transformation. We provided end-to-end solutions — from crafting a strong brand identity with a unique logo and packaging design to building a modern, user-friendly e-commerce website that offers a seamless shopping experience. Alongside this, we managed content creation, designed promotional materials like brochures and flyers, and executed performance-driven social media marketing campaigns. Our team also facilitated product listing and management on platforms like Amazon and Flipkart to further accelerate their online sales. This 360° approach helped the brand not only stand out visually but also build trust, improve reach, and drive measurable business growth.
- Development
Date
27 August, 2024
Client
Murari Nuttz And Dry Fruits
Category
E-commerce Website Design, Brand Identity, Packaging Design, Social Media Marketing
Location
India
Challenge & Solution
When Murari Nuttz & Dry Fruits approached us, their primary goal was to transition from a traditional retail setup to a strong, recognizable online brand. However, this transformation posed several challenges. The brand lacked a defined identity, had no digital presence, and needed to compete in a highly saturated market. Our team addressed each challenge with tailored solutions — from strategic branding to tech-enabled e-commerce integration — ensuring a smooth, impactful shift to the digital space.
- Lack of Brand Identity
- Inconsistent Product Packaging
- Low Social Media Engagement
- Absence on Major Marketplaces
Our Process
To address the branding and digital transformation needs of Murari Nuttz & Dry Fruits, we delivered a comprehensive set of solutions tailored to their business goals. We crafted a cohesive brand identity that reflected freshness, trust, and premium quality, starting with a custom logo and vibrant packaging design to create strong shelf appeal. A responsive and easy-to-navigate eCommerce website was developed to offer a seamless shopping experience and increase customer retention. We executed an engaging content and social media strategy that drove brand awareness and consumer interaction across platforms. Additionally, we optimized their product listings and managed sales operations on Amazon and Flipkart to maximize marketplace visibility and conversion rates. Our focus on consistency across branding, digital presence, and customer engagement led to a stronger market position and a boost in online sales.
Result Driven
To address the branding and digital transformation needs of Murari Nuttz & Dry Fruits, we delivered a comprehensive set of solutions tailored to their business goals. We crafted a cohesive brand identity that reflected freshness, trust, and premium quality, starting with a custom logo and vibrant packaging design to create strong shelf appeal. A responsive and easy-to-navigate eCommerce website was developed to offer a seamless shopping experience and increase customer retention. We executed an engaging content and social media strategy that drove brand awareness and consumer interaction across platforms. Additionally, we optimized their product listings and managed sales operations on Amazon and Flipkart to maximize marketplace visibility and conversion rates. Our focus on consistency across branding, digital presence, and customer engagement led to a stronger market position and a boost in online sales.
- Complete Brand Identity Development
- Custom eCommerce Website Development
- Social Media & Content Marketing Strategy
- Marketplace Management
- Unified Digital Experience
